Information is nothing but the polished and refined form of data, the row data has to be processed and analyzed to yield insights and conclusions that’s why Sir Francis Bacon once said “Scientia potestas est” which is a Latin aphorism refers to “knowledge is power”, many companies have valuable data but unfortunately It is not properly used or read, we have the knowhow to analyze all digital data from various sources like websites, mobile applications and social media providing top management with readable analytics and recommendations.